E-COMMERCE | RAKUTEN KOBO

COMFORT & JOY
The ask: To create a digital and print holiday campaign to
boost eReader, eBook, audiobook, and subscription sales.
Solution: By leaning into the warm and fuzzy feelings of the holiday season, Comfort & Joy
positions personal reading time as your safe and cozy haven for 2021’s holiday season.
The messaging is complemented by comfortable textures, warm environments, and blissful nostalgia.

STORIES FOR SUMMER
The ask: To create a digital Summer Program campaign to boost
eBook sales for Kobo in partnership with Penguin Random House.
Solution: With our post-Covid world adapting to a new normal, travel was still
restricted in the summer of 2021. What better way to escape the daily grind than to let
imaginations run free? Stories for Summer encourages readers to live great adventures,
meet new characters, and feel liberated through their favourite book genres.